Creating engagement gold by getting social on all fronts

Santa Ana Unified School District

When Deidra Powell, Chief Communications Officer of Santa Ana Unified School District in California, arrived at the district in 2012, she immediately noticed an unkempt website, very little electronic communications, no social media presence, and not even informational brochures.

Summary of key points:

Challenges:

  • Unkempt website
  • No social media presence
  • Very little electronic communications
  • Viewed by local media as “problem” district
  • Poor public and media relations

The solution:

  • Made-to-order custom website

Results:

  • “Our website has become our own newswire!”
  • The community relies on the website as the communication hub
  • Parent and family engagement has skyrocketed

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