Getting out the good word on your district

How the rules of PR and marketing have changed

David Meerman Scott Presentation

We’re pleased to bring you this inspiring presentation from David Meerman Scott, and fresh ideas to help promote your district. Make a great first impression with your school and district websites!

“We're going through the biggest revolution in 500 years — since the invention of the printing press — in the way that humans communicate.”

— David Meerman Scott

It’s not the same old PR game anymore. The Internet, social media and mobile devices have impacted the PR and marketing landscape in a big way. These technologies are affecting more than just how we communicate — they’re changing how and where we do it. And with so many K-12 challenges being played out in the media every day, it’s up to you to tell your own story about all the good things happening in your district. You’ll need multiple communication channels to get out the good word and reach people where they live: online, on Facebook and Twitter, and on mobile devices.

“If you're not creating content online that search engines will find and people will share, then you're going to be left in the dust.”

— David Meerman Scott

Learn more about 21st century PR

Why K-12 school districts need a PR strategy and how to build one. Read now

21st century PR strategies district administrators can use now. Read now

Find out how other K-12 school districts are using multiple channels to connect with their communities

Winston-Salem/Forsyth County Schools delivers information in different formats to meet the preferences of its large and varied parent base. Read now

Lower Moreland Township School District uses multiple communication channels to increase parental involvement and connect with key stakeholders. Read now

Schoolwires event: Implementing an effective PR strategy in your K-12 district. Watch now


Share:  Share on LinkedIn

The Schoolwires Story

Schoolwires is dedicated to K-12 education, and to the people who are part of every local school community — students, families, teachers, administrators, and supporters of education. From the beginning, we’ve believed that a successful school district is a product of total community involvement. That’s why our mobile and Web-based solutions are expressly designed to connect K-12 communities with the information, services and people they need to achieve their district goals. For more than 10 years, our intuitive technologies have been helping administrators and educators, students and parents, communicate and collaborate like never before — to come together around success.

Today, more than 10 million users in the U.S. and China rely on our content management system, mobile solutions and safe collaborative learning community to drive engagement in the classroom, locally and across the globe. We’re proud to be a part of that. And we remain committed to helping K-12 communities extend their local reach and transcend the boundaries of their districts so that individuals everywhere can achieve their full potential.